Substance over noise

Think like an entrepreneur. Guide with reliability.

Strategic and business advisory for mid-sized companies – clear in analysis, collaborative in implementation, and bound by Hanseatic dependability.

Portrait of Olaf Rützel

Profile

A Hanseatic presence, a clear stance

Olaf Rützel is a Dipl. Consultant (SGBS) and management consultant with decades of responsibility in mid-market structures. The approach rests on a simple principle: integrity, reliability and substance come before showmanship.

Particular experience lies in strategic development, business positioning, support in transition and succession situations, and facilitation of working groups.

Services

Consulting focus areas

Strategy

Positioning review, sharpening market stance and structured decision foundations.

Business development

Support through change with a focus on practicality and implementation.

Moderation

Leadership and facilitation of ERFA circles and workshops. Carefully prepared, conducted with neutrality and clearly structured.

Negotiation and sale

Structured preparation for commercially relevant discussions and dependable support in negotiations.

Industry focus

Strong market understanding in timber and flooring wholesale and in partnership-based value chains.

Sparring partner

Confidential reflection on entrepreneurial decisions for owners, managing directors and senior leaders.

Olaf Rützel in a consulting conversation

Experience

Leadership and entrepreneurial practice

1988

Certified business economist (practical)

Part-time professional qualification at the Wirtschafts- und Sozialakademie Bremen.

1990 – 1998

Louis Krages Holzwerke

Head of sales, later sales managing director during a demanding transformation phase.

1998 – 2026

DER HOLZRING GmbH

Long-standing managing director with a focus on business model optimisation, network building and management consulting.

2009

Dipl. Consultant SGBS

Management diploma from St. Gallen Business School in holistic corporate leadership, with strong emphasis on strategy, leadership and finance.

since 2009

RAL quality association

Managing director and chair of the board of RAL-Gütegemeinschaft Holz- und Baustoffhandel e. V.

Contact

Contact

Olaf Rützel · Bockhorner Weg 28a · 28779 Bremen · Germany

Phone: +49 170 2138240 · Email: Olaf@ruetzel.de